Blue Ocean Strategy. How to Find or Create a Market Free of Competition

What this book is about

We are accustomed to thinking that competition is a sign of a healthy business. However, each year competition becomes increasingly intense, and the struggle for consumer favor (and their wallet) becomes more and more bloodshed. The... business ocean has turned red, and surviving in it becomes ever harder.

The authors of "Strategy" are convinced that we need to step aside and come up with something completely new. Then, in the calm waters of the "Blue Ocean," your business will achieve the desired growth. Chan Kim and Renée Mauborgne offer detailed instructions on how to lead a company out of competitive stress and create a completely new business model.

Why we decided to publish this book

This book has been translated into 40 languages and published in more than 2 million copies; it has twice made it to the top ten business books of the decade, was named the best business book of 2005 at the Frankfurt Book Fair, and has received numerous other awards from reputable business publications. In the 7 years since its publication, the book has remained in the Top 10 best business books and has gathered over 250 positive reviews there. It is time to introduce the domestic reader to one of the best business books of our time.

Who this book is for

For those who do not want to fish in murky red waters, for those who seek an ocean of new opportunities. This book is for true business leaders of the future.

The gem of the book

"Blue Ocean Strategy" is not just a book; it's a whole philosophy of success.