How to Create a Clothing Brand. From Idea to Sales

This book is for those who have always wanted to create clothing but have not yet found the courage to do so. For those who have always dreamed of being part of the fashion industry but were stopped by thoughts of not having an education, too much competition, or needing too much money. Tatyana Matyushina is the founder of the MATU brand and a Forbes nominee in the ranking of the 30 most promising Russians under 30 in the Fashion and Design category. Five years ago, Tatyana, with no experience, connections, or starting capital, created a clothing brand from scratch that today has a turnover of over 200 million rubles. MATU clothing is now worn in Russia, the CIS, Europe, and America, and the brand's products are available in the largest stores in our country. In her book, Tatyana shares the experience and tools that helped her launch and develop her clothing brand. In her book, she describes how to - choose a niche and positioning; - create sketches and a product matrix; - make the first sales and achieve stable income. This is the story of creating a fashion brand that not only inspires but also details every step on the path to one's own business in the fashion world. This book is a detailed guide from a successful practitioner, infused with energy and a systematic approach to business development. ALEKO ILIYOPULO, shoemaker of the fifth generation and CEO of the Ekonica company