Predatory Sales. The Immersive Marketing System

How realistic is it… • …to sell an apartment through Pornhub? • …to advertise a smart home through a kidnapping investigation? • …to convince a mayoral candidate to cut off their finger for election victory? Timur Zakharchenko and Vadim Shevchenko are convinced: it is more than realistic. For this, they devised immersive marketing. Its essence is the blending of reality and fiction. Like in theater. No commercials or banners—instead, a play is staged, aimed at making the audience forget and believe in what is happening. This method is for practitioners and result-oriented individuals. For those who want to spend money on advertising to get a return. In this book, the authors collected the most successful cases from their more than ten years of experience, describing them in detail, concisely, and with humor.