TOYOTA. The Path to Perfection

Toyota. The true reasons for the prosperity of the Japanese automotive giant. Toyota began its ascent at a time when Japan was recovering from defeat in World War II. Against the backdrop of occupation and complete devastation, the company's leadership... created a production system that surpassed both the efficiency of Henry Ford's assembly line and other similar approaches. This book is a true business saga, written by an outstanding Japanese journalist. It reveals to the Western audience the hidden side of the success of the automotive giant from the Land of the Rising Sun. It analyzes the reasons for its success through the lens of the cultural and historical events of that time, while also providing hope for modern businesses forced to survive in conditions of economic stagnation. The book is recommended for entrepreneurs, managers at all levels, students of economic universities, and people with an active life position.

Author: НОДЗИ Ц.

Printhouse: Eksmo

Series: Brand Cult. How Products and Ideas Become Popular

Age restrictions: 12+

Year of publication: 2023

ISBN: 9785041627249

Number of pages: 288

Size: 70x100/16 mm

Cover type: Твердая бумажная

Weight: 580 g

ID: 1348110

Toyota. The true reasons for the prosperity of the Japanese automotive giant. Toyota began its ascent at a time when Japan was recovering from defeat in World War II. Against the backdrop of occupation and complete devastation, the company's leadership created a production system that surpassed both the efficiency of Henry Ford's assembly line and other similar approaches. This book is a true business saga, written by an outstanding Japanese journalist. It reveals to the Western audience the hidden side of the success of the automotive giant from the Land of the Rising Sun. It analyzes the reasons for its success through the lens of the cultural and historical events of that time, while also providing hope for modern businesses forced to survive in conditions of economic stagnation. The book is recommended for entrepreneurs, managers at all levels, students of economic universities, and people with an active life position.

Sold out

€ 17.09

Sold out

€ 17.09