The Marketing Hack. The Science of Why We Buy
In this book, consumer behavior is analyzed using modern decision-making science. The author explains why people make purchases, what happens in the buyer's mind when making a decision, and how to use modern scientific knowledge in marketing activities.
Author: БАРДЕН Ф.
Printhouse: Mann, Ivanov i Ferber
Series: The Main Books on Marketing
Age restrictions: 16+
Year of publication: 2021
ISBN: 9785001953272
Number of pages: 304
Size: 23.5 x 16.3 x 2 mm
Cover type: Мягкая обложка
Weight: 620 g
ID: 1341976
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