OVER 500,000,000 COPIES SOLD. A PHENOMENON IN THE HISTORY OF PUBLISHING. THE BEST-SELLING SERIES IN THE WORLD. Success story: 1993: A book that no one wanted to publish / New York Times Bestseller / 20,000 copies sold. 2003: plus 180... new books in the series / Bestseller series / 80,000 copies sold. 2013: About 250 books in the series / The best-selling series in history / More than 500,000,000 copies sold. How it all began The story of the creation of the book "Chicken Soup" is as inspiring as the little stories it contains. Jack Canfield and Mark Victor Hansen, both popular motivational speakers, loved to "spice up" their presentations with a couple of inspiring stories. After the trainings, many approached them: "Where can I find that story about the girl scout? I would buy the book for my son," "And that story about the guy and the puppy - can it be read somewhere?". Throughout the year, Canfield and Hansen recorded stories that they had experienced themselves or heard from acquaintances, and when they had collected 101 - they sent them to publishers. They received 144 rejections. Then Jack and Mark decided to find buyers even before the publication of the book, hoping to convince the publishers. They told about it to their acquaintances and training audiences and asked everyone who was interested to write a promise to purchase the future book. When they collected over 20,000 of these promises, Jack and Mark approached the publishers again. The book was printed, and everyone who made a promise bought it. But then... sales stalled. Jack and Mark did not want to give up. They had a goal - to sell 1.5 million copies in 1.5 years. Then they came up with the "Rule of Five": to take five active steps every day to promote and sell the book. From that moment on, Canfield and Hansen sent out 5 copies daily to journalists, Hollywood stars
Author: КЭНФИЛД Д., ХАНСЕН М.
Printhouse: Eksmo
Age restrictions: 16+
Year of publication: 2022
ISBN: 9785041781002
Number of pages: 464
Size: 212x138x24 mm
Cover type: soft
Weight: 420 g
ID: 1298586
Delivery methods
Choose the appropriate delivery method
Pick up yourself from the shop
0.00 €
Courier delivery