The success of any digital product consists of many factors. Your product may be unique and in demand, but without a well-developed UX, it is destined not to earn customer loyalty. This simple truth is well known to Yaroslav Shuvaev,...
the founder of the UXAcademy and the leader of large digital projects for Russian and Western companies, including the Administration of the President, Vnesheconombank, Coca-Cola, Gazprom, Tatneft, Bashneft, Bosco, QIWI, STADA, and many others.
“My main goal is to describe facts through the lens of personal experience and specific life examples,” writes Yaroslav. His book is an author's approach to design developed over years of fruitful work. You will make the user experience better by encouraging customers to return to your product again and again.
Author: Ярослав Шуваев
Printhouse: Eksmo
Series: Библиотека цифровой трансформации
Age restrictions: 12+
Year of publication: 2022
ISBN: 9785041697341
Number of pages: 240
Size: 243x180x19 mm
Cover type: твердая
Weight: 525 g
ID: 1295440
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