Dress Code from Dusk Till Dawn. Etiquette and Classics as Ways of Self-Expression

Dress Code: from Dusk Till Dawn — a book dedicated to European evening social dress codes: White tie, Black tie, Lounge, Cocktail. The rules of etiquette and dress code have been shaped over decades, so there is not always room for fantasy and self-expression. However, by adhering to them in their classic form, you definitely won’t offend anyone and won’t find yourself in an awkward position. The difference between an elegant challenge and a faux pas lies in the fact that a challenge is a conscious violation of the rules, while a faux pas is a mistake made out of ignorance. Clothing is a way to present oneself to the world. A person's appearance is a language, and it can and should be used to communicate and understand others. It cannot be trendy or, conversely, out of date; it is eternal. The book is aimed at a wide audience: from stylists and image makers to those who simply strive to dress not only with taste but also with attention to nuances and who wish to rely on classics and canons. Ksenia Markova is a Russian specialist in European social etiquette. The creator of the ETIQUETTE748 project, holder of diplomas and certificates from leading schools and instructors in Europe. Author of numerous publications on the topic of social etiquette and the book European Etiquette. Conversations about Good Manners and Social Behavior and Etiquette. Traditions and History of Romantic Relationships.