VkusVill: How to Make a Revolution in Retail by Doing Everything Differently

How to build a large grocery chain, starting from a small dairy kiosk without taking any loans? How to emerge from a red ocean, dive into a blue one, and double turnover annually? How to maintain the spirit of a startup over 10 years? How to manage a company with over 5000 employees without strict orders and regulations, with prescribed KPIs and a planned annual budget? What should managers be like in such a company? How is a team selected that doesn’t want to leave? The grocery chains "VkusVill" and "Izbenka" are familiar to many, their products are loved and recommended to friends. The company burst onto the healthy food market and revolutionized retail. The book by Evgeny Shchepin, one of the key employees of "VkusVill", is an honest account of the company's successes and failures, its plans and expectations, its attitude towards employees and customers, and of course, the people without whom "VkusVill" would never have become what we know it as today. For entrepreneurs, startups, students of relevant universities, and anyone interested in the development of Russian retail and the operations of "VkusVill".