PR-Texts. How to Hook the Reader. 2nd ed.

PR communications are a key way to create and manage a company's image. If you understand the difference between a press release and a police protocol and why you should avoid yellow teaser headlines if you want PR texts to... always deliver the exact effect you need, this book is for you. It will help you look at familiar PR tools from a new perspective, making your texts of higher quality and maximally aligned with the goals set. Press office managers and PR department heads will gain a unique tool for training and monitoring staff.
This book is suitable for managers and employees of press offices, PR departments, and PR agencies; press secretaries and public relations specialists; employees of PR agencies and freelancers engaged in client promotion; newcomers to the profession and those who are just preparing to dedicate themselves to a career in PR.