Thermonuclear Content. A Practical Guide to Creating Texts for SMM

In an accessible and understandable form, using clear examples, the stages of working on posts for the most popular social networks are described: VKontakte, Facebook, Instagram, Odnoklassniki, as well as for platforms Yandex.Zen and Telegram. Recommendations are provided for assessing... the target audience, determining its interests, conducting competitive analysis, and choosing the tone of voice. Detailed information is provided about the genres and styles used in writing texts for social networks, and various types of content are discussed. Separate chapters are dedicated to writing selling posts, techniques and practices of storytelling, and creating effective headlines. An overview of useful tools used in the work of a copywriter is provided. Tips for editing texts are given, along with detailed "checklists" to identify the most common mistakes before publication. Methods of media planning, topic selection for posts are discussed, and examples of content plans for communities in social networks are provided.