Thermonuclear content. Practical guide to creating texts for SMM

In an accessible and understandable form, using illustrative examples, the stages of working on posts for the most popular social networks: "VKontakte", Facebook, Instagram, "Odnoklassniki", as well as for platforms "Yandex.Zen" and Telegram are discussed. Recommendations are given for evaluating the target audience, determining its interests, conducting competitive analysis, and choosing the tone of voice. Detailed information is provided about the genres and styles used when writing texts on social networks, and various types of content are considered. Separate chapters are devoted to writing selling posts, techniques and practices of storytelling, and creating effective headlines. An overview of useful tools used in the work of a copywriter is included. Tips for editing texts and detailed "checklists" for identifying the most common mistakes before publication are provided. Methods of media planning, topic selection for posts are considered, and examples of content plans for communities in social networks are given.