Speak Beautifully, Perform Easily

In this book you will learn:

• How to capture the audience's attention in just 8 seconds
• Which exercises help prepare for a performance
• How to cope with nerves before a presentation
• How to build a personal brand online

The ability to speak beautifully, tell interesting stories, and perform easily in public is the key to success in the life of a modern person. Basic skills in storytelling, presentation, and social media management are essential for building a career and creating a personal brand. The authors of this book will explain how to sense the audience's request and choose the right format of communication, whether it's talking with colleagues or creating videos for TikTok.

For whom the book is intended:

• For those who want to get the most out of communication in any life situation
• For those whose job requires public speaking
• For those who are building a personal brand
• For those who are developing a blog on social media

Nina Zvereva is a public speaking expert, coach for top executives, popular business trainer, and professor at the Moscow School of Management SKOLKOVO. Nina has over 40 years of experience in television and 30 years as a coach. Achievements: 50,000 students, 2 TEFI awards, 3 state awards, 15 bestselling books.

Svetlana Ikonnikova is a writer and written communication coach. After 20 years in journalism and ten years of editing books, Svetlana created the "text technology" which helps even those who lack a talent for writing.