The Prosperity Strategy. A New Look at Competition, Business Ecosystem Development, and Leadership

The rules of competition have changed. Is your company ready for this? Now the battle for success unfolds on different planes: cars compete with sharing services; television competes with streaming channels. In this world, success according to old rules can... mean losing in a new game. Victory opens up new tools and horizons.
It is time to change your perspective on competition, growth, and leadership—that is, on the business ecosystem as a whole. Ron Adner offers a new way of thinking, illustrating breakthrough ideas with convincing examples.
How did Wayfair and Spotify manage to maintain their niche in competition with giants like Amazon and Apple? How did Oprah Winfrey change the boundaries of the industry and create a media empire? How did the Scandinavian company ASSA ABLOY, which has been producing locks and keys since the 19th century, become a key player defining the access control ecosystem alongside giants like Honeywell, Samsung, and Google?
All of them relied on a new approach to competition. Try applying it to your organization as well. For today’s leaders, the difference between success and failure is no longer simply about winning, but about having confidence that this victory is in the right game.
The book analyzes cases from companies such as Amazon, Google, Apple, Tesla, GE, Kodak.