SMM: Effective Promotion in Social Networks

Detailed instructions on creating, designing, and promoting commercial accounts in social networks such as "VKontakte," Facebook, Instagram, and "Odnoklassniki" are provided. Step-by-step algorithms for setting up advertising campaigns are given, methods for evaluating the effectiveness of targeted advertising are described, and key terms and concepts are thoroughly explained. Practical recommendations for designing and promoting accounts based on the type of business are described, along with instructions for detailed ad setup using the installation of the "pixel," tips for using external databases and other retargeting resources. This book will be useful for beginner internet marketers as well as experienced SMM specialists looking to deepen their knowledge and master modern promotion techniques in social networks. The second edition takes into account changes that occurred in 2020-2021 and includes a section discussing the features of creating content for publication on social networks.