SEO - the art of website promotion

"Reading this book packed with valuable information, with clear data and without inflated claims is essential for anyone who wants to gain deep knowledge of website promotion." - Seth Godin, author of the book "We Are All Weird" Even a... well-designed and easy-to-navigate website is useless if no one can find it. If your company is going to achieve success in the internet economy, then optimizing your site for visibility in search engines is extremely important. In this book, four widely recognized experts in the field of search engine optimization (SEO) discuss the fundamental principles and innovative methods that will help you develop and implement a comprehensive website promotion strategy. The information presented in the second edition reflects the latest changes in search engine operations, such as new ranking methods involving user participation and the use of social media; it examines a large set of effective promotion techniques, from simple to the most complex. - Study the theory underlying optimization - Learn how search engines work - Take the first steps needed to prepare for search engine optimization - Try simple yet proven and effective website promotion techniques - Explore more sophisticated strategies and tactics - Understand the subtleties of managing complex promotion projects - Discover what is needed to create a competent team of SEO specialists - Look into the future of search engine optimization 3rd edition, revised and expanded.