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A talisman for luck or a materialized curse made of velvet and tulle, the dress, according to the stories of the participants in the personal stories project PostPost.Media, has been and remains an item laden with truly special expectations - perhaps no other item in a woman's wardrobe carries such a spectrum of expectations. It is not surprising that the result of these expectations is euphoria and perplexity, a feeling of omnipotence and a sense of lostness, an experience of one's own beauty or one's own "unworthiness". That is why each of the stories told by the authors of this book seems invaluable: by speaking about their dresses, these authors help us understand much more significant things - the nature of the relationship between a person and their clothing, the methods of constructing identity and subjectivity through costume, the poorly studied role of costume in family dynamics, and finally, the specifics of certain aspects of material culture over the past three decades.