The book by the famous journalist, music critic, and radio host Mikhail Margolis is dedicated to Boris Zosimov, a cult figure in the Russian music world. In an engaging, almost adventurous novel, the incredible life story of an extraordinary media manager and producer is revealed, for whom nothing is impossible: organizing a concert for Metallica and AC/DC in Moscow in three weeks, creating the MTV music channel, befriending Alsou and the Prince of Monaco. The captivating panorama of the young music industry in Russia during the 1990s and 2000s intertwines in this book with amusing anecdotes from the life of Boris Zosimov and his numerous friends, lyrical sketches, and subtle historical observations. This book is intended for everyone interested in the Russian music industry and will be a true gift for lovers of extraordinary stories about rock 'n' roll, which is still alive.