Find the Idea: Introduction to TRIZ - Theory of Inventive Problem Solving

Many have attempted to grasp the mystery of creativity, but only Genrikh Saulovich Altshuller succeeded in creating a coherent theory of inventive problem solving - TRIZ. After studying tens of thousands of patents and copyright certificates, Altshuller discovered the fundamental laws of invention and demonstrated that the process of creating inventions is manageable. The invention process requires proper organization of thinking, overcoming psychological inertia, striving for an ideal solution, and resolving the contradictions inherent in any non-standard problem. TRIZ is recognized worldwide and is used to solve creative tasks in many fields of human activity, ranging from engineering and design to advertising, PR, and management.
This book will be interesting to anyone looking to enhance creativity efficiency and will be useful not only for inventors and engineers but also for entrepreneurs, managers, creatives, students, and schoolchildren.