Machine Learning for Business and Marketing

Data science is becoming an integral part of any marketing activity, and this book is a living portrait of digital transformations in marketing. Data analysis and intelligent algorithms allow for the automation of labor-intensive marketing tasks. The decision-making process becomes... not only more sophisticated but also faster, which is of great importance in an increasingly competitive environment.

"This book is a living portrait of digital transformations in marketing. It shows how data science is becoming an integral part of any marketing activity. It details how data-driven approaches and intelligent algorithms contribute to the deep automation of traditionally labor-intensive marketing tasks. The decision-making process becomes not only more sophisticated but also faster, which is important in our constantly accelerating competitive environment. This book should be read by both data processing specialists and marketing professionals, and it would be better if they read it together."
Andrey Sebrant, Director of Strategic Marketing, Yandex.