This Will Never Work: The Story of Netflix's Founding Told by Its Founder

IT WILL NEVER WORK - they kept telling him. The idea of subscription-based video rental seemed to everyone who knew the market to be pure nonsense. But not to Marc Randolph. Despite the skepticism of investors and partners, he did not back down. Thus, Netflix was born. This is the story of the most incredible startup of the 21st century, told by its visionary inspirer and creator. An exciting chronicle of the transformation of an idea tossed around in a friendly conversation into a giant of the film and television industry with over 150 million subscribers worldwide. A book worthy of standing alongside Phil Knight's Shoe Dog and Tony Hsieh's Delivering Happiness.