The History of Pantone. The 20th Century in Color

We see colors everywhere. What starts as a signal traveling through the optical nerve quickly transforms into an emotional, social, and spiritual phenomenon that carries multilayered living meanings. PANTONE, the world authority on color, invites you to a rich visual tour dedicated to 100 years of development of the world's most popular color model. The previous century was an incredibly important time for color. Revolutionary changes occurred in every visual discipline. That is why longtime employees of Pantone and color gurus have identified more than 200 works of art, products, ornaments, and fashion in the book and carefully matched them with 80 different official PANTONE color palettes to reveal trends and predict the further development of color in our rapidly changing world.