The History of Color. How Paints Changed Our World

Color is merely a feature of how the eye perceives different light waves. Or is it? We are surrounded by a true riot of colors, we know a vast number of colors and can distinguish dozens of shades. It is hard to imagine that once everything was different. Artists could spend their entire lives searching for a way to achieve the perfect blue, while in some countries there wasn't even a concept of 'blue color'; it was considered just a shade of green. We are accustomed to associating pink with girls, yet just a few decades ago a famous boxer bought himself a pink convertible, and no one found it funny or strange.
Our attitude towards color is a combination of associations and traditions that have been formed over many millennia, although some of them have been established relatively recently.
In this book, you will learn: why yellow was chosen for taxis; why in some cultures white symbolizes purity while in others it symbolizes death; why in some countries the color of jealousy is green and in others it is red?
Dive into the vibrant history of the world!