Black Rhetoric: The Power and Magic of Words

Karsten Bredemeyer is the number 1 trainer in the field of communication techniques for the entire German-speaking Europe. According to Bredemeyer, black rhetoric is the ability to manipulate all rhetorical means and methods so that in the process of negotiations or speeches the opponent or audience comes to the conclusion that you need; to distinguish in what context and under what questions your arguments mean nothing or, conversely, are decisive; to eliminate contradictions and provide a 'red thread' for each conversation; to turn the negative thinking and behavior of the interlocutor into positive and constructive; to resourcefully and elegantly eliminate traps; and not to lose your head and behave confidently in heated disputes.
Bredemeyer’s book features a new, unconventional approach offering a successful combination of methods, techniques, and exercises for training for both beginners and professionals. From the first pages, it becomes clear that the author is a specialist in his field, and the light and witty style of presentation brings true pleasure.
After reading this book, you will understand how great the magic of words is, enhance your perception, sharpen your discussion style—and you will start to conduct them quite differently.