Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер. 10-е издание

About the book
About marketing, specifically 80 key terms, or concepts, of effective marketing, their content and significance for modern business. The author has gathered and reinterpreted the main principles and best practices of effective and innovative marketing. 

Why the book is... worth readingThe book is written by a legendary marketing guru and has become a staple for millions of professionals around the world.It provides the best insight into both classical marketing tools that have stood the test of time and innovative developments that have only been used in recent years.It presents fresh ideas, evaluations, and specific practical recommendations in an easily digestible form that encourage action. 
"Philip Kotler is a very interesting personality and author. He does not repeat himself; each new book is a discovery. In this one - 80 cases that FULLY describe various marketing situations. In my opinion, this book will be most interesting to small and medium business owners, those personally involved in making strategic decisions. It will also be quite interesting for employees of large corporations working in marketing departments. And for employees of advertising agencies, it will allow them to be lazy, not to come up with new campaigns, but to take ready-made solutions and 'sell' them to clients"