Crossing the Chasm. How to Take Your Technology Product from Early Adopters to the Mass Market

Before you is one of the most authoritative bestsellers in high-tech marketing, which has already become a classic in the business literature segment. The book is dedicated to the key issue of bringing high-tech products to the mass market. Geoffrey Moore argues that there is an insurmountable chasm between the early market (technology enthusiasts and visionaries) and the mainstream (pragmatists). All company efforts should be directed towards overcoming this gap. The book provides practical advice on effective positioning, proper target segment selection, and successful sales. The edition will be useful for both experienced and novice marketers, IT company leaders, students, and anyone involved in marketing and advertising.