How to Create a Community. A Book That Will Help Unite People to Fall in Love with Your Brand, Idea, or Hobby

Why is a community needed? There are many options, for example, it’s easier to sell to "your own", "your own" protect the brand, and it’s easier to motivate "your own" to do something. Despite all the advantages, many brands still do not know HOW to create a community.

David Spinks organized his first community at 14 years old. Now he consults giants like Google and Airbnb on this topic. In his book, the author provides a step-by-step guide — from creating a community development strategy to designing platforms for your community.

You will also learn:

- who to avoid letting into the community;

- which metrics help assess the impact of the community on revenue and business growth;

- when personal invitations really work.