Online Influence

How to turn website visitors into customers and random internet surfers into registered users? The intelligent application of behavioral psychology significantly increases the effectiveness of a website, application, or online campaign. Psychologist and web designer Joris Groene and persuasion guru Bas Wouters explain in detail which techniques work, which do not, and why.
The book contains specific and easily applicable recommendations based on forty years of practical experience working with online audiences and knowledge from the most renowned contemporary behavioral scientists, such as Fogg, Cialdini, and Kahneman. This is the most comprehensive practical guide to designing the online customer journey toward the goals you've set, supported by numerous real-life examples and illustrations of what to do and what not to do.
"A must-read for anyone involved in online persuasion".
Robert Cialdini
Awards: Winner of the PIM "Marketing Textbook of the Year" (2020), nominated for the Management Book of the Year (2021).
The jury of this prestigious Dutch marketing award wrote in their report: "Online Influence stands out for its practical application of proven theories from behavioral psychology in the field of digital marketing." In addition to being the best textbook of the year, the jury also deemed it essential for any internet marketer who wants to become a professional in their work".