The Wise Advertiser

Even an experienced advertiser cannot create effective advertising without cooperation with a tactful and trainable advertiser. Some advertisers, unfortunately, "behave so poorly that no agency can create effective advertising for them" (D. Ogilvy). How can one become a wise advertiser? How can you make advertising finally benefit you? This fascinating book will teach you that - a summary of the experience of hundreds of advertising and marketing projects carried out by its author, Alexander Repyev. The book has already helped many, and it will help you too.