Monetization of Innovations

Innovations are the most crucial factor for growth. Today, more than ever, companies must implement innovations to survive. But successful innovations are a very challenging task.

The authors - partners of the world-renowned consulting company Simon-Kucher & Partners Strategy & Marketing Consultants know what they are talking about. Georg Tacke is its CEO, and Madhavan Ramanujam is a partner in San Francisco. Simon-Kucher & Partners is a global consulting company with 900 professionals in 33 offices around the world. Its specialization is in strategy, marketing, pricing, and sales. Founded in 1985, the company has 30 years of experience and is considered a leading pricing consultant in the world. If you are a CEO, part of the executive leadership, or part of a team responsible for innovation and new product development, this book is for you.

How successful companies create products around price.

With special methodologies, you can make the monetization of innovations a part of your company's DNA. Examples show how some of the best innovative companies in the world, such as LinkedIn, UBER, Porsche, Optimizely, Drager, Swarovski, and large pharmaceutical companies, use the principles outlined in this book. «Monetization of Innovations» presents a practical approach that can be adapted for any organization, in any industry.