Brand Therapy

To build a successful and reliable brand strategy in the field of pharmaceuticals and medical technologies, it is essential to know exactly which strategic tools to choose and how to use them.

The market for pharmaceuticals and medical technologies is rapidly evolving in line with globalization, which influences politics, economics, science, technology, and human lifestyles. Creating brand strategies in this new industry landscape is an extremely complex yet vital task.

"Brand Therapy" provides brand teams working in pharmaceuticals and medical technologies with tools for understanding the market, creating reliable strategies, and realistic plans. The book consists of 16 short and easily comprehensible chapters; it is a must-read for anyone working in or leading brand teams in the medical-biological sector.