Relationships as an Investment in Your Business. How Connections Turn into Profit, Reputation, and Growth

The book by Maxim Batyrev, author of the bestseller "45 Tattoos of a Manager," and entrepreneur Alexander Churanov. Based on the experience of dozens of Russian leaders, they prove: connections really do matter.

But only if they are built on trust and genuine interest, not on cold calculation. Networking for profit no longer works. Distributing business cards and making formal acquaintances at conferences do not save from "loneliness at the top" and do not help in difficult times. Long live sincere relationships!

This book will help you turn your contact list in messenger into a reliable support system. You will learn how:

to form a strong environment with which you can scale your business and share responsibility;
to elevate business contacts to a new level through joint travels and events;
to audit your circle of communication, keeping only your people.

Together with this book, you will stop feeling isolated and build social capital that will not burn in any crisis.