Neuro-PR. How to Effectively Use AI in PR, GR, and Marketing

Practicing authors from the digital agency «Interium» have successfully integrated AI into communication management. Not only in content production and analytics but also in team collaboration, developing PR strategies, and building PR and GR interactions. This book is about how to move from chaotic use of neural networks to a systematic model of work, where AI becomes part of the overall logic of communication management. It contains 10 neural scenarios for applying AI in PR and GR that will help simplify routine tasks. In this book, you will find checklists, examples of prompts, cases, and algorithms that will advise: - how to move away from fragmented tools and create a managed «pipeline» of solutions; - which functions in communications can already be delegated to AI, and where human involvement is critically important; - how neural networks can assist in crisis communications and reputation management.