SEO — the art of website promotion

A complete and detailed guide to search engine optimization (SEO) for website promotion specialists of all levels. It outlines the basics of how search engines work and the goals of optimization. The most important aspects of SEO for business are systematically examined, starting from website development, keyword selection, content creation, and ending with vertical optimization, including performance analysis and subsequent website redesign. Separate chapters are dedicated to the training tasks of SEO, building a competent team of SEO specialists, and the prospects for the development of SEO.
The fourth edition is supplemented with many effective tactics, from basic to advanced. Updated SEO tools, new optimization methods, and new resources, including generative artificial intelligence, which have changed the landscape of search optimization, are described. Beginners will find a complete SEO course from scratch, while experienced specialists will learn about new mechanisms in search engine optimization practices and receive a comprehensive guide for SEO specialists.