The main character, Vavilin Tatarsky, accidentally finds himself in the advertising business and quickly makes a career as a copywriter. By creating slogans and brands, he becomes part of a system that shapes tastes, values, and even the political agenda. Gradually,...
Tatarsky realizes that the world around him is not so much reality as it is a constructed illusion, where television images, marketing, and virtual characters play a key role. Victor Pelevin is a famous postmodern writer. He is a laureate of the "Small Booker" and "National Bestseller" awards. His works have been translated into many languages and adapted for film.
The main character, Vavilin Tatarsky, accidentally finds himself in the advertising business and quickly makes a career as a copywriter. By creating slogans and brands, he becomes part of a system that shapes tastes, values, and even the political agenda.
Gradually, Tatarsky realizes that the world around him is not so much reality as it is a constructed illusion, where television images, marketing, and virtual characters play a key role.
Victor Pelevin is a famous postmodern writer. He is a laureate of the "Small Booker" and "National Bestseller" awards. His works have been translated into many languages and adapted for film.
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