Re-education of Marketing. Etiquette for Future Marketers
Instead... of slogans – 12 tools that make up a cohesive system.
Together with the authors of the book, you will go through the journey from research and formulation of value to positioning, packaging, customer experience, repeat sales, and product development – without common words, but with practical recommendations that can be applied today.
Author: Кирилл Обух, Михаил Кудашкин
Printhouse: Al'pina Pablisher
Age restrictions: 16+
Year of publication: 2026
ISBN: 9785206005721
Number of pages: 240
Size: 217х145х17 mm
Cover type: hard
Weight: 384 g
ID: 1732829
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