Re-education of Marketing. Etiquette for Future Marketers

This book brings marketing back to the main focus: creating clear value and a good experience, as well as building long-term relationships with the customer – so that profit is a result of properly structured work, not a successful manipulation.
Instead of slogans – 12 tools that make up a cohesive system.

Together with the authors of the book, you will go through the journey from research and formulation of value to positioning, packaging, customer experience, repeat sales, and product development – without common words, but with practical recommendations that can be applied today.