What's next? How to find a big idea to take your business to the next level
The author’s approach is based on the Dreams To Be... Done® methodology. It allows you to formulate a big business idea that will provide that ambitious growth. The authors illustrate this with cases from real Russian practice. Then they help you to create applicable market, marketing, and product strategies based on the identified big idea step by step.
You will learn how to:
– find the evolutionary goal of your business that will make you want to wake up in the morning;
– create a product that will be in demand today, tomorrow, and for many years;
– capture new and adjacent markets for exponential growth.
The author’s approach and practical assignments in the book will help develop a new mindset and not just understand «what's next?» but gain confidence in the decisions made and actions taken.
Author: Юрий Дроган, Дамир Хайров, Артем Еременко, Антон Елфимов
Printhouse: Eksmo
Series: Business in Russian. Practical books from the best Russian experts
Age restrictions: 12+
Year of publication: 2025
ISBN: 9785042157639
Number of pages: 320
Size: 228х183х23 mm
Cover type: hard
Weight: 680 g
ID: 1729236
from € 38.94
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