Fashion 2.0. The History of the Industry Since 2008

«Fashion 2.0. The History of the Industry Since 2008» — is a chronicle of modern fashion told through the lens of one of the most influential spaces in the Russian fashion landscape — the concept store KM20.

From global trends to local cultural shifts, from the first collaborations with Vetements and Raf Simons to the digital age and new forms of self-expression — the book traces how the industry has changed and how KM20 has remained at the forefront of these transformations. The structure of the book connects three lines — «World», «Russia» and «KM20», showing how global processes are reflected in the local context and transformed into unique cultural phenomena. 

Some chapters are also accompanied by personal letters from Olga Karputh, where the founder of KM20 shares key stages of her professional journey in the first person. 

This is not just a document of the times — it is a visual and textual panorama of fashion, media, and culture over the last decade and a half, told from the inside by those who shaped its contours.