Neural Networks in B2B Sales: How Technology Helps Understand the Customer

In the modern rapidly changing world of B2B sales, success is determined not only by deep personalization but also by the ability to quickly adapt and implement new approaches to work. This book is a practical guide to using artificial intelligence in customer interactions. It details how to collect and structure data with the help of AI, build personalized communication strategies, conduct dialogues and manage objections, and create effective commercial proposals.
Separate chapters are devoted to issues of risks, ethics, and confidentiality when working with AI. The book includes real cases of successful and unsuccessful application of technologies, as well as collections of checklists and prompt templates that will help personalize and enhance B2B sales using artificial intelligence.