Community Management and Game Operation. Two Sides of the Same Coin

The book is dedicated to the role of community managers in the gaming industry and their influence on the development of projects and the reputation of companies. It reveals methods of interaction with players, developers, and media, as well as principles of strategic community management. Readers will find practical advice on organizing events, working with feedback, and handling crisis situations. The publication is complemented by interviews with leading specialists and useful materials for developing professional skills.