Nina Ricci

In her new book, writer Victoria Balashova continues to tell the stories of the most famous women couturiers of the 20th century. This time, the focus is on the complete antithesis of Coco Chanel—her contemporary, colleague, and competitor, Nina Ricci. Her life began in a simple Italian family, and she had to work hard to reach the heights of success. Her son, Robert, played a significant role in the establishment of the Nina Ricci fashion house, which is why he also deserves mention. The book not only discusses fashion but also perfume, as Nina Ricci's fragrances are not just the calling card of her fashion house: 'L’Air du Temps', created in 1948, is still one of the top five fragrances in the world, and the first advertising posters for it were made by leading artists of that time. The book offered to the reader is the most complete biography of Nina Ricci, about whom so little was known until now.