The Magic of Floristry. An Author's Course on Arranging Compositions: Ideas, Style, and Professional Techniques by Dmitry Turkan

Working with flowers is almost magic, full of hidden meanings and emotions. Only a florist who sincerely loves their work can create masterpieces. It doesn’t matter if you are a beginner or a professional—this book will teach you how to... create truly unique and stylish compositions.

A recognized master of floristry will tell you:
• what constitutes the work of a florist;
• what styles exist in floristry and which trends are especially popular right now;
• how bouquets for men and women differ, as well as those for birthdays and funerals;
• how to create a harmonious composition by considering the shape, texture, and color of all elements;
• how to properly assemble a bouquet so that it brings joy to the customer for longer.

Symmetry or asymmetry, vertical or horizontal shape, parallel or spiral assembly—you will understand all the technical subtleties. And, more importantly, you will find inspiration and a special taste for flowers in the author’s stories—a guarantee that your works will give customers unforgettable impressions.
The author Dmitry Turkan is a world-class florist with a unique and recognizable style, a medalist of the most significant floristic events in the world, working with heads of state and international events. Dmitry founded the bureau “Turcan Flowers” in St. Petersburg and the “Turcan Flower School,” personally training more than 700 masters from around the world.

“Have you ever received a bouquet from Dima? It’s not just a bunch of flowers: love for people, experience, and the personal qualities of the florist turn a 'set of flowers' into something much deeper and more valuable. You understand that these are flowers meant just for you.” — Anna Khorosheva, photographer