The Inventor of Sneakers. The Story of the Founder of Reebok

The first spiked running shoes were invented by Joseph William Foster while sitting in his bedroom. A few years later, his shoes helped set three world records in one race. Joe received orders for exclusive models - created with the... running style of each specific athlete in mind, for a specific type of track, or even for a particular competition. He was the first to pay elite representatives to wear sneakers. He distributed them to journalists at events so they would write articles. His shoes could be seen in films and on Hollywood red carpets.

Years later, Joe Foster's grandson, building on his grandfather's legacy, founded the company Reebok. Initially, it was located in an abandoned brewery in a small town in western England. Now it is a multi-billion dollar company and the number one sports brand.

"The Inventor of Sneakers" is a story of triumph against all odds. This book is not just about business. It is about true passion for one's work, brilliant solutions, luck, and the fact that life has a great sense of humor.