Dodo: from a basement to a billion. How a small pizzeria from Syktyvkar became a global company

The story of "Dodo Pizza" began in the basement of an unremarkable building in Syktyvkar, where the first delivery point was opened. In almost 15 years, "Dodo" not only became the undisputed leader of the Russian pizzeria market, but also... transformed into an international company.

Dodo pizza is loved and appreciated in Russia and Belarus, Kazakhstan and Uzbekistan, Vietnam and Indonesia, Romania and Slovenia, Nigeria and Turkey, — and many other countries. In 2024, total sales reached $1 billion, and now more than 1200 restaurants of the chain operate worldwide.

"Ordinary life is over. It no longer exists," wrote Ovchinnikov in his blog when he thought about becoming an entrepreneur. And indeed, in his fate and in the history of his company, everything turned out quite unusually.

The book "Dodo: from a basement to a billion" is a frank and honest, unembellished account of the history of this amazing company. This story proves that in this world, nothing is ever finally decided or divided. It is possible to realize the most ambitious plans, even starting from a basement. The main thing is not to be afraid to dream big — and never give up.