Chaotic Public Relations. A Candid Confession of a PR Specialist: PR Tricks, Media Viruses, Media Attention Capture, and Other Crimes

“If I had my last dollar – I would spend it on PR,” said Bill Gates. And he is right! A competent PR strategy is the key to the success of a brand, company, or individual.
But how to stand out from the crowd? How to earn the trust of the audience and create a memorable story? You will find the answers to these questions in this book. The author, Elina Kushnirenko, based on many years of experience in PR, has written a step-by-step guide. An honest analysis of all the work of a PR manager: from classic PR to newsjacking. In addition, there are tips and comments from active journalists of top media in Russia.

You will learn how to:
• get your news into the media and new media for free;
• create effective information reasons;
• form your own database of journalists;
• bring the personal brand of speakers into the public sphere;
• come up with creative ideas;
• launch loud viral PR projects.

The book will be useful for beginners, experienced PR managers, specialists in related professions, as well as business owners.