No Way. How to Become a Successful Artist

Vasily Chistyukhin dreams of becoming the most famous and best-selling artist in the world – without connections, diplomas, or loud achievements. For a year, he tries everything: filling out applications, visiting exhibitions, looking for buyers, reading books on self-promotion, and conversing with key figures in the Russian art scene – curators, artists, gallery owners... It seems that all efforts are in vain, but in the search for the formula for success, he finds something much more important.
"No Way" – is not just a diary of an unsuccessful artist, his hopes, disappointments, and endless struggle for recognition. It is a brutally frank excursion into the backstage of the Russian art market, as well as a universal story of the struggle against internal demons that everyone faces when striving forward but repeatedly slipping on the banana peel of their own fears and doubts.