Business Development. Tools for Profitable Growth

The first major reworking of the classic business bestseller by Verne Harnish, published more than a decade ago, which details practical tools and methods for active business growth. The book examines four key aspects:

PEOPLE: attracting and retaining the right employees;
STRATEGY: having an effective strategy;
EXECUTION: clear implementation;
MONEY: managing cash flow.

Additionally, here you will find updated templates for strategic documents and checklists that have already helped more than 40,000 companies worldwide grow.

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Verne Harnish helps companies grow better than anyone else in the world. It’s true. Moreover, he is a practitioner—and that is reflected in his remarkable book.
Patrick Lencioni, author of the bestseller "The Five Dysfunctions of a Team"

Company growth is the second half of the venture business game, and often this task gets lost in the context of implementing breakthrough innovations at the start. Interim results don't matter—what counts is how you finish the match. So listen to the 'coach' Verne's advice, and then get back on the field and show your best game!
Geoffrey Moore, author of the bestseller "Crossing the Chasm"