The Birth of a Brand. How to Carry the Fruit of Your Passion for Entrepreneurship

The story of Brian Smith, the founder of the world-famous brand UGG Australia, is a roadmap to success, crafted by a person whose business journey consisted of achievements, failures, happy accidents, and disasters that were barely avoided.

As an experienced mentor... and consultant to business leaders, Brian Smith demonstrates how you can find your passion and follow it to make your life truly fulfilling and satisfying. His amazing story of business acumen and adherence to moral principles proves that each of you can build an extraordinarily successful career and company without compromising your beliefs, authenticity, and spirituality.

Brian presents to readers the main principle of his philosophy: "You cannot give birth to an adult person." Every business begins with conception (an idea) and goes through stages of gestation, birth, infancy, early childhood, and tumultuous adolescence to ultimately reach maturity.

For those who are just about to bring their dreams to life, and for those who are already making their way along the bumpy road to success, the book will be a candid, vivid, authentic, and informative narrative about product development, the struggle for global brand recognition, and the attainment of fame and wealth.