Marketing Research in Practice. How to Find an Audience, Understand Its Needs and Launch a Successful Product
You will learn how to build a business... model and choose hypotheses for testing, formulate the research topic, create the research question, and develop the research program. Get a step-by-step algorithm on how to create a questionnaire, conduct a mass survey and in-depth interview, and then analyze the collected information.
Marketing research is a tool that helps test ideas, make correct decisions, and avoid risks. They are necessary not only for budding entrepreneurs but also for experienced businessmen, as well as for anyone launching new products to the market and working on sales growth.
Author: Артем Вахрушев
Printhouse: Mann, Ivanov i Ferber
Series: Your Business
Age restrictions: 16+
Year of publication: 2024
ISBN: 9785002149230
Number of pages: 304
Size: 215х150х20 mm
Cover type: hard
Weight: 470 g
ID: 1693982
from € 38.94
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