Marketing Research in Practice. How to Find an Audience, Understand Its Needs and Launch a Successful Product

A practical guide that will help you understand how to organize and conduct marketing research. At the core of the book is the author's course by Artem Vakhrushev "Your Own Business: Marketing Research".

You will learn how to build a business model and choose hypotheses for testing, formulate the research topic, create the research question, and develop the research program. Get a step-by-step algorithm on how to create a questionnaire, conduct a mass survey and in-depth interview, and then analyze the collected information. 

Marketing research is a tool that helps test ideas, make correct decisions, and avoid risks. They are necessary not only for budding entrepreneurs but also for experienced businessmen, as well as for anyone launching new products to the market and working on sales growth.