Convincing the Dragon. A Guide to Negotiating with Inflexible Opponents

Our whole life is negotiation. With a spouse, with a mother, with a restaurant manager, with a parking neighbor. The "dragons" are our counter-negotiators. Fire-breathing and guarding their gold. Dressed in impenetrable steel scales. Having many heads, each of which requires separate negotiations. In this book, you will find dozens of cases and real negotiations with a detailed analysis of the motivations, weaknesses, techniques, and mistakes of each participant from an expert with 30 years of experience. You will see how to act in the most complex, unconventional, and tough negotiations, and also replenish your arsenal with foolproof tools and techniques with which you will inevitably succeed, even in the most hopeless negotiations. If you encounter a dragon in the field, armed with this book, you will leave him no chance.