The Automotive Dynasty. The Story of the Family That Created the BMW Empire
The Quandts are a unique family. For four generations, they have remained one of the wealthiest and most influential families in Germany. Their fortune is estimated at 31 billion euros, most of which consists of the total assets of BMW....
This book is about a love for cars, brilliant management decisions, fortunes, and tragedies. You will learn how the Quandt financial empire originated, how they managed to turn a niche brand into the world's largest brand, and what dark past continues to haunt this family to this day.
The Quandts are a unique family. For four generations, they have remained one of the wealthiest and most influential families in Germany. Their fortune is estimated at 31 billion euros, most of which consists of the total assets of BMW. This book is about a love for cars, brilliant management decisions, fortunes, and tragedies. You will learn how the Quandt financial empire originated, how they managed to turn a niche brand into the world's largest brand, and what dark past continues to haunt this family to this day.
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